Chapter 6 - The Marketing Game Plan | Chapter 7 - The Product is Sports and Entertainment | Chapter 9 - The Economics of Supply and Demand | Chapter 10 - Sports and Entertainment Promotion | Chapter 11 - Promotional Planning | Chapter 12 - Selling Sports and Entertainment | Chapter 13 - Sports and Entertainment Legal Issues

Chapter 6 - The Marketing Game Plan



Chapter 7 - The Product is Sports and Entertainment


Chapter 9 - The Economics of Supply and Demand



Chapter 10 - Sports and Entertainment Promotion



Chapter 11 - Promotional Planning



Chapter 12 - Selling Sports and Entertainment



Chapter 13 - Sports and Entertainment Legal Issues