What is the best way to advertise? • What goes in to successful advertising? Which part of the media strategy is targeted through product placement?


Part I

What is the best way to advertise?

Activity I

Brainstorm and categorize the forms of media for advertising.

Activity II

Learn about the Media Strategy.

Activity III

Pros and cons for to using multiple forms of media for advertising.

Extending Thinking

Select a sports star, musician or entertainment product. Search for and identify the advertising media methods. Analyze why the company selected those in terms of the media strategy (MBAPS). Be sure to include pros and cons. Organize your information on a graphic organizer of your choice or use the one below.

Summarize

What is the best way to advertise?



Part II

What goes in to successful advertising?
JCPenney Ad

Activity I

Learn the steps for advertising.

Activity II

Think about the different types of advertising media. Predict the costs of the various forms and order according to cost.

Activity III

Review this infographic. What conclusions can you draw about the types of media for advertising?
Think of a product where the advertising is not going well, in your opinion. Revisit the flowchart from the previous lesson. Which areas of the MBAPS might be relevant for changing for a given product?

Extending Thinking

In a group, you will construct support for a successful/unsuccessful advertising campaign. Together, identify a sports or entertainment campaign and complete the Constructing Support organizer. How were the steps for advertising helpful for analyzing effectiveness?

Summarize

What goes into successful advertising? Complete the flowchart on whiteboard or the blank flowchart handout.


Part III

Which part of the media strategy is targeted through product placement?



Activity I

Explain product placement. Read the article What is product placement?

Activity II

There are 3 ways product placement deals are constructed. (p. 265)

Activity III

Compare and contrast advertising and product placement.

Extending Thinking

Pick a product, tv show/movie and decide where you would put the product placement. Identify the effect on the media strategy.

Summarize










Use index pages
What? Why? How?
Effective
Product Placement

Student Activities


Mmkrill's Favorite Links on marketing from Diigo



A paid form of communication delivered by a product maker or seller to consumers.
Advertising promotes competition and in turn, innovation as new and improved products are developed in order to beat out the competition.



early days in television, p 17, 20
misleading language, p 63
Magazines and ezines, p 71
mailings and brochures, p 71
sports camps and clinics, p 71