Promotional Events
The Right Event:
  • Event Coordination
    • Events are usually held in public areas like park or downtown. They would usually have a full time worker that would be called event coordinator. For a person to achieve this position of the event coordinator they would most likely have to have a bachelors degree. Event coordinator has a lot of responsibilities like concept development, marketing, project management and post-event analysis. Sometimes this coordinator will work with an exhibit manager. This job is to plan where various types of exhibits may be set up, rents space to businesses that wish to set up promotional booths and ensures exhibitors have everything they need for successful setup.

Goals

Explain the promotional value of involvement in seasonal themed events.
Explain the promotional value of entertainment awards

Terms

Themed Events- are centered around a specific theme, such as a seasonal theme, and are held on an annual basis.
Event Coordinator- Someone who with event’s sponsors to plan the event.
Exhibit Manager- Plans where various types of exhibits may be set up, rents to businesses that wish to set up promotional booths, and ensures exhibitors have everything they need for successful setup.

Encore

Understand Marketing Concepts
Entertainment awards are an important form of
A. distribution
B. information management
C. publicity
D. product /service planning

Event coordinators are responsible for

A. Marketing
B. Project management
C. Post-event analysis
D. All of the above


Think Critically

1)f a movie, TV show, play, or song wins one of the “big four” awards would this influence whether you want to see or hear it?
It would defiantly influence me to see it because I would want to know why that specific entertainment piece won that award. It would make the audience curious which would bring in major consumers or profit as well as publicity.
2)Name and discuss the last seasonal themed event you attended. How did you learn about it? Why did you go? Would you go again? Why or why not? Name any event sponsors you can remember. Explain why you think the business (es) sponsored the event.

I attended a Jay-Z concert, it took place in Baltimore so the theme of the concert was the inner harbor. I learned about it threw the radio you could win tickets for it. I went because I won tickets and it was my mom’s birthday it was a present to her. Not really I wouldn’t. I wouldn’t go because I am not a really a big Jay-Z fan. My mom is completely so I can see her going again. I would say Coca-Cola, First Mariner Bank and that’s about it that I remember. They sponsored it because they know Jay-z is a world renown rapper and that since being that they are at a concert they would know people would become thirsty as well as want a souvenir from the night.

Intermissions


What is the difference between a trade show and a themed event?

Trade shows are major events where people in a related industry meet to show their products, exchange ideas, and learn about the latest trends.

Theme event are centered around a specific theme, and are held on an annual basis.

Name the four major entertainment awards? Why are entertainment awards important?
The Oscars
The Grammys
The Emmys
The Tonys
Entertainment awards are important because it influence sales.