The development of a promotional plan includes the following: Identify the target customers, Set the promotional goals, Develop the a promotional budget, Select the promotional mix, Measure the results. Identifying the target customers is when the sports and entertainment businesses may have customers of varied age and income. It pays to design a comprehensive plan with a clear understanding of which particular target group is the focus of each step of the plan. The specific customers will guide the selection of the media and the promotional mix. Setting promotional goals is before the planning process can proceed, specific goals for each part of the promotional plan are set. The goals will be written in a form the makes them measurable, so that a successful promotion can be defined before it starts. A sport's teams goals might be to increase by a specific percentage, the number of repeat season ticket holders for the following season. This goal can be easily measured. To develop a promotional budget, the budget must be tied to the promotional goals since all promotion except publicity, costs money. A common method of determining an overall promotional budget is to state the budget amount as a percentage of expected sales. if a professional sports team wants to develop a new fan base of kids aged 12 to 21,it will need to devote a percentage of the promotional budget to that target market. To select the promotional mix the blending of the promotional elements of advertising, sales promotion, publicity, and personal selling make up the promotional mix. The promotional mix and the media used should all be selected based on target customers, the goals, and the budget. An advergame is an electronic or online game that incorporates marketing content to promote a product or service A quantitative measurement provides information in terms of numbers or percentages. A qualitative measurement is subjective and depends on interpretation. A qualitative measurement might assess the loyalty of consumers to a brand name based on descriptions of consumers reactions to a promotion. A social network is the relationships among people, whether casual or close.Sports and entertainment businesses may develop a promotional plan house or hire an outside business. Businesses that develop and implement promotional plans for clients are referred to as advertising, public relations, or promotional communications agencies. The agencies have professional staff that can develop some or all aspects of a promotional plan, including event planning.

Opening Act:
In the opening act they talk about snakes on a plane and the promotions of the movie. They said that online fan promotions got to a new high before the movie’s release. More than 25000 blog references were written; over 300 YouTube videos were posted, and thousands of fan generated products were developed by people who hadn’t even seen the movie yet. The question in opening act was how do recent online promotions differ from earlier online banner and search engine ads? The activity raised a lot on just one movie and now it is a recurring thing with almost all movies.

5.) What are the steps in developing a promotional plan?
-Identify the target consumers
-Set promotional goals
-Develop a promotional budget
-Select the promotional mix
-Measure the results
List sources of information for staying current with promotional trends.
-Media outlets
6.) Why have print and broadcast media lost their effectiveness with teens?
We have many ways to get around that. Electronics, Jobs, etc.
How is a viral campaign different from publicity? How do you react to recommendations from friends on movies? Would you react differently if you knew they were payed to give you the recommendation?

-Viral is over the internet alone. Publicity is everywhere.
-I really don’t react to movie recommendations.
-No I wouldn’t react differently if I knew that they were getting payed.