Step by Step

Organizations collaborate with sponsors that advertise before and after a game or event. The partnership adds a source of revenue for the team or venue and gives the sponsor access to its potential customers. The advertiser must follow these steps.
  1. set a measurable advertising goal.
  2. develop the advertising budget.
  3. create an advertising theme
  4. choose the advertising media
  5. create the message
  6. develop an advertising schedule
  7. measure the effectiveness

The Goal

Determining the goal is the first step in the advertising business. They must be strong so the ad will have effectiveness.